Education
and networking are very high on my priority list for things to do this
year. I just tackled both with one quick trip to Indianapolis to
attend Eventology 2009 an
intimate, collaborative and intensive business conference designed
especially for wedding planners. This conference was organized by K Sherrie + Company and was a perfect balance of education and networking as I had hoped.
Three
exceptional speakers shared their knowledge and expertise, quips and
tips to the audience of 80 plus planners from around the country.
Liene Stevens, founder and owner of Blue Orchid Designs and The Smart Planner
spoke about Marketing Your Wedding Business in Today's Market and as
usual Liene didn't disappoint. I'm a huge fan of Liene's and thought my
diligent devotion to reading her blogs has kept me sharp and informed,
but I learned I have a lot more to learn and learning from Liene is
just the way to do it.
Saundra Hadley of planning…forever events offered
an amusing and animated session on How to Close the Deal; Sales Methods
for the Wedding Industry. Saundra is one of those people you like the
first time you meet. Her presentation was clear and concise yet had
everyone roaring or as my friend, Kelly McWilliams of Weddings by Socialites says, ROFLMAO.
Our last speaker of the day Terrica Skaggs of Fabuluxe
discussed How to Turn Brides into Fans: Nurturing Your Relationships
with Clients. Terrica provided invaluable perspective on what brides
want in this very competitive market without losing yourself, your
family and keeping boundries between them. More importantly she
offered suggestions on exceeding brides expectations without working
24/7.
Since this was the first ever Eventology,
Katasha and her team at K Sherrie + Company have a huge problem on
their hands…how to raise the bar next time. Congratulations Katasha
and everyone involved in making Eventology a "must attend event" for
planners who are serious about taking their business to the next level.